Calvin Klein Jeans
4,500 Sq Ft
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tp bennett was appointed in March 2012 to carry out the design and full refurbishment of Calvin Klein’s UK flagship store in Regent Street, central London.
Calvin Klein approached tp bennett as they were attracted to the design and execution that they had seen us carry out for other clients in the same sector. The client aspiration was to provide a refreshed environment that better reflects their key brand drivers whilst increasing and enhancing accessibility.
The US arm of the operation developed the initial concept design and tp bennett were tasked with improving this concept and implementing it into a busy thriving market.
The new scheme captures the brand image and identity but key fixtures were implemented to allow for better permeability through the space. This new objective will be continuously improved as it is rolled out across a number of key locations throughout Europe and the Middle East.
tp bennett has also been asked to develop Calvin Klein’s new outlet stores concept for implementation in Ireland, being the first format for future roll-out throughout global locations.