Adidas concept store
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tp bennett was been approached by Adidas to propose a concept for their new fast paced fashion label Neo.
Adidas NEO LABEL is an entirely new business direction for Adidas, targeted at fashionable 14-19 year olds. It engages with the fresh young target audience by being new, active, urban and accessible.
Our design approach aims to express this edginess through the use of a layered design. A striking industrial carcass has been designed with fun boutique elements inserted. The language is that of non-permanence, with an eclectic array of fixtures playfully dispersed around the store. The final element was to provide bold and dramatic lighting to the space providing a new and engaging retail environment.